Rebrand Campaign
In celebration of 11 years of innovation, OctaFX unveiled a fresh identity in a worldwide campaign themed OctaFX Focused on your goal.
How can you make a statement like "OctaFX is a universe centred around your goals" relatable to Nigerians from all walks of life, making them feel included and eager to be part of the brand's story?
Challenge
We crafted an integrated marketing campaign to simplify the new brand identity and encourage Nigerians nationwide to embrace the global campaign.
Solution
Approach
Imagination. We invited individuals to imagine a world where they were at the centre, where everything worked to help them achieve all their goals.
The World can revolve around you.
We transformed Lagos, Ibadan, and Abuja into captivating space-themed zones with touchpoints that convinced them that a place existed where their goals mattered and could be actualized. People subtly interacted with our new brand identity as they explored these zones.
Once we had their attention, we launched our ad, delivering the message that achieving financial goals and living life to the fullest is within reach with the right partner.
We spread this message through print, a catchy music video, outdoor advertising, digital platforms, and partnerships with influencers across Nigeria.
Influencers
Film
Results
The campaign raised nearly 4000 registrations and installs, exceeding the campaign objective by 26%.
The booth was a real attention grabber. A visitor spent an average of 10 minutes in the booth even though it took only about 5-7 minutes to complete all booth activity
