The client operates in a sector that requires a significant emphasis on educating potential users before discussing conversion. Given that most traders are intellectuals, we aimed to expand our audience among this group. We specifically targeted bookstores, and even bookstore chains, as ideal places to reach these individuals.

To convert these readers into traders, IJGB created a book. After publishing, we placed this book in our partner bookstore, Roving Heights, at their locations across Lagos and Abuja. The book was available for bookstore visitors to browse and for online reading to those whose interest was piqued.